PAPRIKA: Making it easier to carry out a busy life.
DESCRIPTION
Design Research, Product Design, Industrial Design
IN COLLABORATION WITH
SCOPE
For the last 20 years in México, university student's commute has become more mainstream than ever, bringing limitations for them to carry their essentials or less, in a confortable way.
DO ALL COMMUTERS HAVE THE SAME
NEEDS?
AIR for tourism.
Commuters consider that the distance between cities in Mexico are not large enough to consider air traveling as an option.
GROUND TRANSPORTATION.
80% of people who commute at least once a week use CAR or BUS (being the only option available)
PASSENGER bus
60% of people who use ground transportation, uses second class passenger bus to commute for studies and work. This service is very popular among students and workers due to it lows cost, but also allows standing passengers over a 20% more of sitting passengers.
USERS PROFILE DIAGRAM
Collage students have the most stable schedule by traveling every weekend to their hometowns.
There are three main items they travel with: school material, laundry and tupperware.
insight
"It's my security blanket, I'm out of home the whole day, and my life is in this bag"
THE GOAL
To help students to carry their belongings in order to fit the needs of their daily life, making it versatile and adaptable.
THE STRATEGY
Applying the "space bag" technology to the design of a backpack, allowing it to be versatile and to keep more items inside (suitable for different lifestyles), but without compromising the size of the original form.
SKETCHING
valve that allows air expulsion from the backpack.
the
vacuum valve
paprika
*Research translated from Spanish.
**Poster written in Spanish.
