UNESCO: making the city of querétaro part of unesco's creative cities.

DESCRIPTION

Design Research, Product Design, User Centricity

IN COLLABORATION WITH

UNESCO DESIG CONSUL Members
Innovation and Research team: Avatar Flores and Roy Rajan

organizations

UNESCO - Government of Querétaro

The creative industry in Querétaro and its traditional craftsmanship tradition had increase on popularity over the years, making the city a well-known reference point for creativity, innovation and design.

making the proposal

Government f Querétaro gibing green ligh
Government f Querétaro gibing green ligh

Queretaro's Design Thinkers chatting on
Queretaro's Design Thinkers chatting on

Design thinkers making an action plan
Design thinkers making an action plan

Government f Querétaro gibing green ligh
Government f Querétaro gibing green ligh

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STEP 1. Getting government to be involved in this initiative, by reaching out the Tourism Consul, once they got on board with the plan, the Creative Consul for UNESCO was created in order to use Design Thinking approach alongside with ONUs objectives for 2024-2054, so Querétaro could meet those statements for the time being. 

Making in this first step, the necessary documentation for their review at Paris on October 2019.

graphic inspiration for greater impact

STEP 2. Developing a graphic idea based on the most popular historic site in Querétaro "los Arcos", an architectural master piece made or arcs.

we are all creative people

photography contest
Queretans designing with organic materia
Inviting people to paint in downtown
All the kinds of craftsmanships in Méxic
Making the promotional video
UNESCO's Creative Consul
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#queretarosediseña

concept

CLICK  HERE^

design video proposal

final veredict

Design Creative City Officially

STEP 3. The approach took was that Queretaro is full of creative people, not only professionals, but everyone of us is part of the creativity community and that's what made us become an OFFICIAL CREATIVE CITY OF DESIGN FRO UNESCO.