© 2019 by Patricia Castillo 

AMAZCALAB: CONNECTING SCIENTISTS AND FARMERS TO ENCOURAGE SOCIAL AND ECONOMIC GROWHT.

DESCRIPTION

Design Research, Participatory Design, Service Design

IN COLLABORATION WITH

Erick Ávila, Fernanda Del Río, Paolina Mora

Institutions

C.E.D.I.T. UAQ + C.I.D.I. UNAM

How to empower a farming community in central México to connect and participate with Querétaro State University (UAQ) new campus, in a 3 day period?

ABOUT 

AMAZCALA

The state university, UAQ, decided to open a campus in the area, in order to help growing employment and financial investment, but with little results.

Amazcala has a growing problem of migration from the father to other cities, due to the lack of working opportunities in the village.

SELLING FARMING PRODUCTION

RESEARCH

Scientific Publications

HOW DOES

AMAZCALA

CAMPUS FUND ITSELF?

Patents

EXPERIMENTATION

Agricultural

Aquaculture

DIVERSITY OF PRODUCTS

Dairy

Vegetables

Livestoke

NOTHING

Tilapia

NO CONNECTION BETWEEN RESEARCH 

& PRODUCTION

THE 

INSIGHTS

RESEARCH DATA ANALYSIS

Even thought Amazcala is a full ecosystem, there is a clear disconnection between the Campus and the town. People in the village feels threaten that the university is funding itself by selling farming products, taking away  farmers' market, main source of income for them. The university is not making money from the research made inside the laboratories, instead of, they opened a store in downtown Amazcala, but 80% of the time is closed.

PROFILES involved in amazcala

FARMER WOMEN

 

Interested in making farming easier and selling their crops. Using the university as a safe place for the community. 

SCIENTIFIC RESEARCHERS

 

Continue their research without damage to Amazcala community. Looking for new ways to fund their researches. 

GOVERNMENT

 

Looking to decrease the high ratings of migration, as well as to encourage young people to continue to education. 

the

goal

To reduce the cultural gap between Amazcala and the university and to look for a common means that allows both farmers and university to have an economic income, which due to the lack of opportunities in Amazcala, would prevent the increase in the migration of its population.

THE 

STRATEGY

To develop a SERVICE where is easier for farmers to approach and be approached by the university,  while creating a VISUAL IDENTITY where people can easily identify the project with. Making feel everyone part of the community by DOING TEAMWORK in where laboratories and students help farmers with their crops, and farmers can teach workshops for open audience about traditional farming. 

AmazcaLAB

a system for technology generation. 

linking

multidisciplinary teams

program 

advertising

Creating a visual identity

contact format

to be filled

development of:

-workshops

-services (analysis)

-new sustainable and food oriented products

Sustainable

farming 

workshop

inviting private industry to participate

1.- Explanation of AMAZCALAB to share in town. 2.- Registration format. 3.- Analysis format of the problem.

*Research translated from Spanish.
**Samples of formats in Spanish.