AMAZCALAB: CONNECTING SCIENTISTS AND FARMERS TO ENCOURAGE SOCIAL AND ECONOMIC GROWHT.
DESCRIPTION
Design Research, Participatory Design, Service Design
IN COLLABORATION WITH
Erick Ávila, Fernanda Del Río, Paolina Mora
Institutions
C.E.D.I.T. UAQ + C.I.D.I. UNAM
How to empower a farming community in central México to connect and participate with Querétaro State University (UAQ) new campus, in a 3 day period?
ABOUT
AMAZCALA
AMAZCALA is a small rural community of 5, 768 inhabitants. 36%of the population over 12 year old is working on the crop fields.
The state university, UAQ, decided to open a campus in the area, in order to help growing employment and financial investment, but with little results.
Amazcala has a growing problem of migration from the father to other cities, due to the lack of working opportunities in the village.
SELLING FARMING PRODUCTION
RESEARCH
Scientific Publications
HOW DOES
AMAZCALA
CAMPUS FUND ITSELF?
Patents
EXPERIMENTATION
Agricultural
Aquaculture
DIVERSITY OF PRODUCTS
Dairy
Vegetables
Livestoke
NOTHING
Tilapia
NO CONNECTION BETWEEN RESEARCH
& PRODUCTION
THE
INSIGHTS
RESEARCH DATA ANALYSIS
Even thought Amazcala is a full ecosystem, there is a clear disconnection between the Campus and the town. People in the village feels threaten that the university is funding itself by selling farming products, taking away farmers' market, main source of income for them. The university is not making money from the research made inside the laboratories, instead of, they opened a store in downtown Amazcala, but 80% of the time is closed.
PROFILES involved in amazcala
FARMER WOMEN
Interested in making farming easier and selling their crops. Using the university as a safe place for the community.
SCIENTIFIC RESEARCHERS
Continue their research without damage to Amazcala community. Looking for new ways to fund their researches.
GOVERNMENT
Looking to decrease the high ratings of migration, as well as to encourage young people to continue to education.
the
goal
THE
STRATEGY
To reduce the cultural gap between Amazcala and the university and to look for a common means that allows both farmers and university to have an economic income, which due to the lack of opportunities in Amazcala, would prevent the increase in the migration of its population.
To develop a SERVICE where is easier for farmers to approach and be approached by the university, while creating a VISUAL IDENTITY where people can easily identify the project with. Making feel everyone part of the community by DOING TEAMWORK in where laboratories and students help farmers with their crops, and farmers can teach workshops for open audience about traditional farming.
AmazcaLAB
a system for technology generation.
linking
multidisciplinary teams
program
advertising
Creating a visual identity
contact format
to be filled
development of:
-workshops
-services (analysis)
-new sustainable and food oriented products
inviting private industry to participate
1.- Explanation of AMAZCALAB to share in town. 2.- Registration format. 3.- Analysis format of the problem.
*Research translated from Spanish.
**Samples of formats in Spanish.