© 2019 by Patricia Castillo 

H E L L O

A CURIOUS DESIGNER. From a design studio in Japan, a NGO in Washington DC, to an innovation center and the packaging industry in México, I have explored my skills using critical thinking and strong analysis to find creative solutions to improve the lives of people through products and services. Check out my LINKEDIN profile.

HOW do i WORK?

THE IMPORTANCE OF STORYTELLING

Understanding with empathy. Being a fly on the wall, having conversations with real users, or creating workshops and activities that are focused on getting to know their deepest needs, dreams and motivations, to find unique and helpful insights.

Exploring Ideas. Doing a deeper research and analysis of our findings to identify patterns and semantics that help us transform the complex information into creative concepts and strategies.

Materializing the story. Transforming our idea into reality by implementing a critical and practical thinking to make it more approachable but still innovating. 

EXPERIENCE

 

PACK INNOVATION DESIGNER

MARS Incorporated

 

PRODUCT DESIGN INTERN

GK Kyoto - Design Group

LEAD DESIGNER

CAIDEP, Innovation program

PACKAGING DESIGNER

Ferrero de México

DESIGN INTERN

United Nations Association

EDUCATION

 

CERTIFICATION ON HUMAN CENTERED DESIGN

IDEO.org, & +ACUMEN,  2019

RESEARCH PROGRAM OF 

JAPANESE MODERN DESIGN

Kyoto Institute of Technology, 2017

BACHELOR OF INDUSTRIAL DESIGN

Universidad Autónoma de Querétaro, 2014

PROJECT MANAGMENT

The Washington Center, 2014

ACTIVITIES

 

CREATIVE DESIGNER CONSUL VOLUNTEER

UNESCO, Creative cities

 

SPEAKER ON DESIGNING FOR INNOVATION

Querétaro Design Week 2019

EXPONENT DESIGNER

MIDIM, The Mexican Moment

EXPONENT DESIGNER

Dento no Mushi, Edge Vol. 10